Lauren Seely
DTC Leader | Shopify Plus Merchant | eCommerce Marketer
- Role
- Consultant at Monark & Co
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lauren Seely
Executive leader in DTC, digital & marketing management with full oversight of all digital operations and P&L. Experienced Shopify Plus Merchant, and an analytical and meticulous digital manager. Established capabilities in merchandising, branding, site experience, customer acquisition & retention, sales forecasting, logistics & distribution, project management, customer service, conversion rate optimization, digital marketing & SEO. Led a profit-losing DTC business to double digit sales comps & breakeven EBITDA in year two, and +1200% increase in EBITDA contribution in year three. MBA with proven aptitude in leading go-to-market product and brand strategy, while employing a strong work ethic and entrepreneurial approach to business. Driven to achieve brand results through customer-centric strategies while exceeding financial expectations to ensure the long-term success of an enterprise.
Experience
Consultant
Mar 2024 — Present
Performed eCommerce and digital audits and created roadmaps for optimizing operations, improving merchandising, and increasing conversion and sales
Education
San Diego State University
Bachelor of Arts, Journalism & Media Studies: Public Relations
2005 — 2008
Mesa College
Graduate Certificate, Fashion and Visual Merchandising
2007 — 2010
LIM College
Master of Business Administration, Fashion Management & Entrepreneurship
2010 — 2011
Skills
- Fashion
- Blogging
- Flash Sales
- Social Media Marketing
- Powerpoint
- Marketing
- Visual Merchandising
- Cision
- Retail
- Time Management
- Entrepreneurship
- Event Management
- Marketing Communications
- Fashion Shows
- Market Research
- Apparel
- Merchandising
- Social Networking
- Brand Awareness
- Competitive Analysis
- Magento
- Press Releases
- Microsoft Office
- Sales
- Wholesale
- Ecommerce
- Writing
- Brand Development
- Styling
- Event Planning
- Public Relations
- Media Relations
- Digital Marketing
- Retail Sales
- Trend
- E-Commerce
- Photoshop
- Brand Management
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