Lauren Cook
Digital Marketing Leader I Content Strategist I Crisis Communications Specialist
- Role
- Senior Director of Social Media & Digital Strategy at Groundfloor Media
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Lauren Cook
I work with a number of agencies and clients providing results-driven digital strategy…
Experience
Senior Director of Social Media & Digital Strategy
May 2012 — Present · Denver, CO, US
Currently consult with a number of agencies (including GroundFloor Media) to- Provide strategic thought leadership within the social and digital space, monitoring and communicating evolving trends, emerging platforms, and opportunities for effective adoption and implementation- Guide social planning, strategy and execution for clients across all verticals- Collaborate with key stakeholders in digital marketing, creative, and PR to build cross-channel campaigns- Coordinate with agency partners to optimize and integrate social within paid, search and digital CRM programs- Develop client-specific KPIs, track performance and measure ROI- Build and negotiate scopes of work and collaborate with teams to develop contract parameters for prospective clients
Education
King's College London
English, Creative Writing, Literature
Emory University
BA
University of Oxford
Playwriting, Screenwriting, Creative Nonfiction
Skills
- Website Development
- Brand Management
- Entertainment
- Social Media
- Social Media Marketing
- Online Advertising
- Presentation Development
- Salesforce.com
- Strategy
- Content Strategy
- Digital Marketing
- Integrated Marketing
- Blogging
- Public Relations
- Online Marketing
- Digital Strategy
- Strategic Partnerships
- Marketing
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