Lauren Schroeter
Head of Digital Innovation Projects @Henkel
Berlin, DE
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Sep 2023 — Present
Head of Digital Innovation Projects @Henkel
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Berlin, DE
EDUCATION
2004 — 2004
ESSEC Business School
Exchange Student
2004 — 2005
Schulich School of Business - York University
Master of Business Administration (M.B.A.), International Business, Marketing
1997 — 2001
Queen's University
Bachelor of Commerce Honours
N/A
WHU – Otto Beisheim School of Management
Exchange Student
SKILLS
Competitive AnalysisHair CareCustomer InsightMarket PlanningProduct ManagementGlobal MarketingMarketing CommunicationsBeauty IndustryProduct DevelopmentFmcgBrand StrategyMarketingBrand ManagementCross-Functional Team LeadershipLeadershipMarketing StrategyEcommerce MarketingInternational BusinessStrategyTrade MarketingConsumer ProductsBusiness StrategyStrategic Brand PositioningConsumer InsightNew Product DevelopmentBrand EquityBudgetingBusiness AnalysisBrand DevelopmentMarket ResearchInternational MarketingIntegrated MarketingManagementProblem SolvingMarketing ResearchInnovation ManagementProduct MarketingProduct InnovationBrand ArchitectureCosmetics
ABOUT LAUREN SCHROETER
15+ years international experience at the cross-roads of brands and digital innovation in consumer goods- Top performer in creating brand and innovation strategy / execution and global roll outs- In-depth expertise in leveraging consumer insights into highly desirable physical and digital products, combining creative out-of-the box thinking with strong analytics
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