Lauren Sanyal
Digital & Marketing Operations Leader | B2B SaaS Growth
- Role
- Senior Director of Marketing Operations at Daxko
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lauren Sanyal
Experienced marketing operations leader passionate about connecting technology and processes with people to improve experiences and drive business growth.15+ years of experience in marketing operations, marketing automation, demand generation, sales enablement, product marketing, and marketing communications.Deep experience strategizing, implementing, and supporting processes that improve the marketing and demand funnel: from campaign tracking, tagging, lead scoring, nurturing, routing, ABM principles, and analysis.Technologies: Marketo Certifed Expert, Salesforce, LeanData, Outreach, Salesloft, Sendoso, Asana, ZoomInfo, Seamless
Experience
Senior Director of Marketing Operations
Apr 2025 — Present
Education
University of Virginia
Bachelor of Arts, English, Cognitive Science
2001 — 2005
Skills
- Analytics
- Online Advertising
- Customer Retention
- Customer Service
- Product Marketing
- Social Media Marketing
- Advertising
- Customer Care
- Team Leadership
- Vendor Management
- Customer Acquisition
- Retention
- Start-Ups
- Marketing Communications
- Product Management
- Digital Media
- Business Development
- Digital Marketing
- Marketing Automation
- Mobile Devices
- Social Media
- Cross-Functional Team Leadership
- Marketing Strategy
- E-Commerce
- Online Marketing
- New Media
- Email Marketing
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