Lauren Salay

About Lauren Salay

Seasoned communications professional, project manager, and team lead with 15 years of experience in the agency setting implementing communications strategies for a diverse portfolio of past clients, including public- and private-sector organizations, federal agencies, nonprofits, associations, and educational institutions. Recent experience includes a specialized focus on federal public health initiatives, leading health communications efforts for institutes, centers, and offices within the CDC, NIH, and HHS. Accomplished business development lead with strong background in proposal writing, pricing, pipeline building, capture planning, and overall process management. Senior project and personnel manager with PMP certification and extensive experience tracking financials, providing team oversight, and implementing quality control protocols.

Experience

1. Senior Director, Social Marketing

   Fors Marsh

   Jul 2024 — Present

   As a senior member of the Health Communications practice, lead client contracts and manage personnel; collaborate daily with other directors to facilitate staffing and resource planning efforts, evaluate utilization and contract forecasts, manage recruitment efforts, and assess and respond to business development opportunities, among other responsibilities.As senior project manager, lead a multimillion-dollar contract providing communications and outreach support to an National Institutes of Health (NIH) client. Responsibilities include- Overseeing a scope of activities that includes public outreach and education; developing and implementing targeted campaigns; conducting a range of formative research initiatives; strategic partner engagement; supporting the Institute\'s health education program; maintaining the current website while planning for and implementing a website redesign; managing enterprise social media accounts; designing and producing a multitude of creative materials, such as web graphics, videos, publications, and other digital content; managing public inquiry response operations; and event support- Managing a collective team of 30+ staff members, including integrated sub-teams from across the Fors Marsh practice areas, such as creative services, web development, formative research and evaluation, and social media and digital communications- Providing strategic direction; counseling client leads and internal team leads, monitoring Fors Marsh team performance; budgeting, tracking, forecasting, and reporting out on contract finances across 10 task areas; and managing subcontractor and vendor relationships.

Education

• University of Virginia

  Study Abroad - Semester at Sea

  2006 — 2006

• University of Pittsburgh

  B.A., Communications and Business

  2004 — 2008

Skills

• Copywriting
• Journalism
• Crisis Communications
• Writing
• Marketing Communications
• Facebook
• Editing
• Web Content Development
• Web Content
• Social Media Strategy
• Circus Arts
• Integrated Marketing
• Ap Style
• Broadcast
• Ichthyology
• Public Relations
• Internal Communications
• Content Development
• Media Strategy
• Media Relations
• Media Planning
• Social Media
• Nonprofits
• Press Releases
• Corporate Communications
• Message Development
• Publicity
• Social Networking
• Proposal Writing
• Strategy
• Newsletters
• Strategic Communications
• Media Studies
• Vocus
• Public Affairs
• Social Media Marketing
• Advertising
• Mammalian Cell Culture
• Blogging
• Speech Writing