Lauren McCullough

About Lauren McCullough

I never set out to be an AI leader in the auto parts industry. But when I saw how much time and money was being lost because teams couldn’t access their own data, I had to do something about it.I’m Lauren McCullough, Co-Founder and CEO of Tromml, a platform built for aftermarket distributors and manufacturers who are done chasing down reports and still flying blind. We use verticalized AI to deliver the one thing that matters: clarity. Not dashboards. Not noise. Just timely, tailored insight for sales reps, execs, and vendors—without hiring more analysts or ripping out your existing systems.People in this industry know me because I’ve become one of the leading voices on making AI useful by speaking for MEMA, Auto-Care, and SEMA on how to actually get value from tech without overcomplicating it. I like turning complex systems into something intuitive, something people actually use, and something that makes the whole team better.And outside of Tromml, I co-founded Auroraflow, an award-winning inclusive spa in Durham, NC. Because I believe innovation should feel welcoming. Whether it’s a wellness experience or a sales enablement tool, people should feel empowered, not overwhelmed.If you’re building in this space or just tired of systems that don’t serve the people doing the real work, let’s connect. I’ve got the scars, the stories, and the receipts.

Experience

1. CEO and Co-founder

   Tromml

   Jan 2023 — Present · Durham, NC, US

   Tromml is the AI sales enablement platform purpose-built for the automotive aftermarket. We help suppliers and distributors get out of dashboards and into decisions—turning fragmented sales and customer data into clear, timely, and actionable insights.No more guesswork. No more waiting on reports. Just the right signals, to the right people, at the right time.With Tromml, your team can- Spot changes in sales and margin performance early- Uncover the \"why\" behind trends across SKUs, branches, or reps- Empower CSRs and reps to have smarter conversations with less digging NC IDEA SEED Grant Winner Techstars Austin \'23 MEMA Startup Challenge Winner 2024 Woman of Impact – Women in Auto Care GrepBeat’s 2024 Startups to WatchThe aftermarket doesn’t need another BI tool. It needs tools that actually get used.That’s what we’re building at Tromml.

Education

• Ohio University

  Bachelors, Major: Sociology-Criminology Minor: Psychology and Political Science

• Ohio University

  Master's degree, Public Administration: Certificate in War and Peace Studies

Skills

• Qualitative Research
• Critical Thinking
• Team Building
• International Relations
• Non-Profit Volunteer
• Juvenile Delinquency
• Salesforce.com Implementation
• Spanish
• Academic Advising
• Microsoft Office
• New Business Development
• Social Enterprise
• Leadership Development
• Leadership
• Grant Writing
• Higher Education
• Resettlement
• Public Speaking
• Gang Prevention
• Crm Databases
• Social Media
• Social Entrepreneurship
• International Development
• Fundraising
• Quantative Analysis
• Community Service
• Development Economics
• Poverty Reduction
• Coordinating Events
• Non-Profit Administration
• Technical Writing
• International Ngos
• Lean Startup
• Peacebuilding
• Entrepreneurship
• Community Outreach
• Refugees
• Research
• Spss
• Restorative Practices