Lauren Layman
Director of Marketing at Rupp Arena, Central Bank Center, Lexington Opera House, & CommonSpirit Health Stage at Gatton Park
- Role
- Marketing Director at Oak View Group
- Location
- Lexington, KY, US
- LinkedIn followers
- 500 followers
About Lauren Layman
Experienced in leveraging expertise across social media platforms, strategic planning, and executing marketing initiatives for large-scale events. Skilled in creating compelling written and oral communications, with a strong focus on cultivating and maintaining client relationships. Passionate about driving brand awareness and engagement through innovative strategies and impactful storytelling.
Experience
Marketing Director
May 2024 — Present · Lexington, KY, US
Direct all marketing, advertising, and promotional efforts for 100+ annual concerts, sporting events, and touring shows at each venue- Manage annual marketing budgets; negotiate media buys and trade partnerships to maximize ROI- Lead digital strategy including social media, email, website content, and paid advertising, delivering consistent growth in engagement and ticket sales- Oversee public relations, press releases, and media outreach to generate coverage and maintain strong relationships with local and national outlets- Collaborate with promoters, sponsors, booking, box office, and operations teams to align marketing initiatives with organizational priorities- Monitor campaign performance, analyze ROI, and optimize strategies to enhance results and fan experience- Recruit, mentor, and lead a high-performing marketing team while fostering professional growth and accountability- Represent all venues within the community, building strong relationships with civic leaders, sponsors, and industry partners.
Education
Longwood University
Bachelor of Arts - BA, Communication and Media Studies
2015 — 2019
Skills
- Social Media
- Adobe Photoshop
- Wordpress
- Public Speaking
- Adobe Illustrator
- Team Building
- Crisis Management
- Spredfast
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