Lauren Richmond
Director of Social Media, Influencer Marketing, UGC Content Creator
- Role
- Social Media Director at Gas
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Lauren Richmond
I’m a senior social and content strategist with eight years of experience leading high-impact social campaigns across brands, agencies, and as a hands-on content creator myself. I’m known for pairing sharp strategic thinking with a strong creative instinct. I have a strong understanding of what audiences respond to and then translating that into content that drives real business results.I operate at the intersection of culture, technology, and storytelling, where trends are identified, not followed. I thrive in fast-moving environments and am trusted to bring clarity, structure, and vision to complex digital challenges.I’m driven by performance, relationships, and building brands that people genuinely connect with.
Experience
Social Media Director
Jan 2026 — Present · Charlotte, NC, US
Education
Dawson College
DEC, Professional Photography
2008 — 2010
George Brown Polytechnic
Certificate, Social Media Marketing
2017 — 2018
College Inter-Dec, Montreal
Diploma, Makeup Artistry
2008 — 2010
Ryerson University
Certificate, Entrepreneurship and Small Business Operations
2016 — 2018
Skills
- Inventory Management
- Photography
- Web Analytics
- Intimates
- Vendor Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Sales
- Leadership
- Visual Merchandising
- Product Management
- Online Advertising
- E-Commerce
- Apparel
- Operations Management
- Food Photography
- Digital Photography
- Fashion
- Marketing
- Trend Analysis
- Management
- Retail Buying
- Online Content Creation
- Google Analytics
- Strategic Partnerships
- Business Analysis
- Swimwear
- Fashion Buying
- Social Media
- Retail
- Customer Service
- Customer Service Management
- Team Leadership
- Analytics
- Merchandising
- Social Media Marketing
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