Lauren R.

About Lauren R.

Hello there! I\'m a full-time Technical SEO Manager for a Franchising company, and a part-time Digital Marketing Contractor based in Houston, Texas. I have experience working in agency, startup, and corporate environments, for both B2B and B2C audiences. I specialize in driving results through lead generation, conversion optimization, and customer retention strategies. My skillset covers a broad spectrum of marketing disciplines, including (but not limited to) technical SEO, GEO, performance marketing, UX/UI, online lead generation, conversion optimization, PPC, content marketing, customer journey workflows, and campaign tracking/analysis. While proficient in these areas, I also have experience in design, branding, email marketing, and copywriting to create intuitive marketing campaigns.My alma mater is University of Houston, C.T. Bauer College of Business, with a degree in Business Administration Double-Major in Entrepreneurship and Marketing.

Experience

1. Technical Seo Manager

   Authority Brands

   Oct 2024 — Present

   Collaborating with marketing teams and external partners, I monitor all Authority Brands websites to identify and resolve technical issues, analyze opportunities for improvements in SEO, GEO, and user experience, and work on enhancements for overall site performance. I also manage all Google Tag Manager containers and SEO reporting to ensure accurate tracking and attribution.

Education

• University of Houston, C.T. Bauer College of Business

  Bachelor's degree, Bachelor of Business Administration Double-Major in Entrepreneurship and Marketing

  2013 — 2017