Lauren Swanson

About Lauren Swanson

I\'m passionate about marketing and the ever-evolving industry, most specifically social media, branding, and copywriting. My experience and my education background strengthened my understanding of the creative and business aspects of advertising, provided experience with traditional and digital advertising methods, and allowed me to develop skills in many facets of the industry including content creation, guest engagement, research, copywriting, graphic production, and creative strategy. My enthusiasm for marketing drives from the psychology behind consumers\' motivations and purchase decisions, and wanting to know what consumers want and why. I\'m inspired by traveling, listening, people watching, music, and candid moments.\"You can\'t use up creativity. The more you use, the more you have.\"-Maya Angelou Contact me at: l••••••••@gmail.com

Experience

1. Senior Social Media Manager

   bartaco

   Aug 2021 — Present

   Led content creation for all social media platforms to create a cohesive strategy that drove audience engagement, reach, growth, and sales - Owned the execution of managing + publishing the social editorial calendar to support overall brand strategy while remaining agile + capitalizing on trends - Developed a robust best-in-class engagement approach that resulted in meaningful + long-lasting relationships with our community - Ideated and produced copy + strategy for all social content, email marketing, SMS marketing, and digital marketing, working closely with our internal design team on executing content - Maintained and honed the brand aesthetic, standards, and voice across all social channels, developing complementary and specific editorial strategies for each social channel - Conceptualized and created on-trend, platform-specific video content, always with an eye to bringing to life our brand DNA, growing brand reach and engagement - Defined vision and strategy for a comprehensive, integrated influencer marketing program that drove tangible business impact - Oversaw implementation of digital strategies including CRM, paid media, email, and social media utilizing guest data to optimize target audiences - Analyzed social media metrics to establish benchmarks and inform strategy

Education

• Texas Christian University

  Public Relations, Advertising, and Applied Communication

  2010 — 2011

• Texas Tech University Center in Seville

  Spanish

  2013 — 2013

• Texas Tech University

  Bachelor of Arts (B.A.), Advertising

  2011 — 2014