Paige Lester Swanepoel

About Paige Lester Swanepoel

I’m a mission-driven marketing executive working at the intersection of healthcare, technology, and humanity. I thrive on bridging vision and velocity — turning big ideas into scalable action. With a background in content and brand development, I’ve built and scaled marketing functions at high-growth, purpose-led organizations. I have a special skillset for turning complexity into connection — translating challenges into clear, actionable strategies that move people and drive results. I bring clarity, empathy, and grit to everything I do.Specialties: Brand Strategy | Content Marketing Strategy | Content Development | Digital Marketing | Lead Generation | Email Marketing | Digital Communications | Conversion Optimization | Event Management | Public Relations | Social Media | SEO | SEM | Account Based Marketing | Advertising

Experience

1. Senior Vice President of Marketing

   Vynca

   Jan 2025 — Present

   Vynca is a health technology and services company transforming how care is delivered to people living with serious illness—bringing high-touch, tech-enabled palliative care into the home and community. Our hybrid model combines in-person and virtual support with predictive technology to orchestrate care, intervene early, reduce avoidable hospitalizations, and improve quality of life.For patients and families, we deliver compassionate, expert-led care that brings more comfort, clarity, and control—so life can work, even when things get hard. For providers, we extend your reach with coordinated, proactive support that helps manage complex needs while easing the burden on your practice. For payers, we deliver measurable results—avoiding crises, reducing costs, and advancing value-based care with a 3:1 ROI.Vynca orchestrates the right care at the right time, wherever patients are—because serious illness deserves serious support.

Education

• University of Arizona

  Bachelor of Science in Business Administration, Marketing

  2000 — 2004

Skills

• Content Management
• Mobile Marketing
• Online Advertising
• Interactive Marketing
• Proposal Writing
• SEO
• Search Engine Marketing (Sem)
• Video Production
• Search Engine Optimization (SEO)
• Web Analytics
• Integrated Marketing
• New Media
• Email Marketing
• Community Management
• Editing
• Digital Strategy
• Online Marketing
• Content Development
• Content Strategy
• Content Marketing
• SEO Copywriting
• Digital Marketing
• Press Releases
• Digital Media
• Public Relations
• Mobile Devices
• Writing
• Online Content Creation
• Content Distribution
• Google Analytics
• Media Planning
• Sem
• Social Media
• Social Media Marketing