Lauren Ortwein
VP, Digital Analytics at Focus Features
- Role
- VP, Digital Analytics at Focus Features
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lauren Ortwein
12 years experience in data strategy, digital analytics, and media activation for entertainment. Media: Google Ads (Search, TrueView, Display), Meta Business Manager, DV360, Google Campaign Manager, TikTok Ads, Twitter Ads, Snapchat AdsData Visualization: Looker Studio, QuickSightDatabase/ Audience: BigQuery, AWS, Liveramp, mParticle, Adobe Audience ManagerAnalytics: Google Analytics, YouTube Analytics
Experience
VP, Digital Analytics
Jun 2022 — Present · Los Angeles, CA, US
Media: Audience Strategy, 1st/3rd Party Audiences, AttributionAnalytics: Data Visualization (Looker Studio/ QuickSight), Media Analytics, Site Analytics, Social ListeningAdvanced Analytics: Database Analytics (BigQuery/ AWS), Box Office Modeling, Campaign Scorecards
Education
Washington University in St. Louis - Olin Business School
Bachelor of Science, Business Administration
Washington University in St. Louis
Bachelor of Science, Business Administration
Skills
- Entrepreneurship
- Google Adwords
- Adobe Creative Suite
- Youtube Trueview
- Bing Ads
- Salesforce.com
- Responsive Design
- Ppc
- Wordpress
- Google Analytics
- Paid Search
- Photoshop
- Digital Media
- Microsoft Office
- Sap
- Prisma
- Pay Per Click (Ppc)
- Social Media
- Advertising
- Bit.ly
- Mailchimp
- Sem
- SEO
- Print Toolkit
- Print Buy Toolkit
- Social Media Marketing
- Html
- Marketing
- Salesforce
- Remarketing
- Final Cut Pro
- Dreamweaver
- Illustrator
- Indesign
- Zoho
- Doubleclick
- Paid Social
- Marin
- Css
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