Lauren Boyton
Senior Customer Experience Consultant @Dotdigital
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WORK HISTORY
Senior Customer Experience Consultant @Dotdigital
London, GB
Collaborating closely with customers and partners, my work is focused on shaping and executing impactful omnichannel and data-driven strategies that deliver impactful results.
EDUCATION
Colchester Institute
Advanced Level 3 Diploma in Digital Media Marketing
The Stanway School
GCSEs
The Sixth Form College
A-levels: Media Studies, Modern History, Business Studies, Product Design
SKILLS
ABOUT LAUREN BOYTON
As a Customer Experience Lead at Dotdigital, I collaborate closely with customers and partners to shape and execute impactful omnichannel and data-driven strategies that deliver impactful results.Previously, I worked at StrategiQ, a leading integrated marketing agency. I implemented and grew an award-winning CRM team, developing customer-first strategies and rebuilding customer journeys. Responsible for establishing the foundation of the CRM service line, defining our offerings, forging partnerships with leading technology brands, providing team training and responsible for the commercial success of the service line. Previously CRM Manager at Bulk, I was part of an award-winning team.Throughout my career, I’ve sent over 1.5 billion emails and millions of SMS, resulting in £70+ million in CRM attributable revenue.I’ve also been a public speaker at various events, including Dotdigital Huddle Host 2026, The Marketing Meet-up 2025, E-Commerce Expo 2023, Dotdigital Live Roadshow 2022, and Klaviyo partner talk 2022. In 2024, my team was recognised as the Retail Partner of the Year by Dotdigital. Additionally, I was named Dotdigital Marketer of the Year in 2022 and served as a judge for the UK Customer Experience Awards. I’ve also been a member of the Mailchimp Customer Advisory Board, a mentor as well as winning the “Hitting the Mark” award and Emarsys revolutionary brand award both in 2018.
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