Laurenn Cutshaw

About Laurenn Cutshaw

Hi, I’m Laurenn, marketer, strategist, and business builder with 14+ years driving growth for health and wellness, beauty, and technology brands. Over the course of my career I’ve developed category-defining concepts like Yoga Six, launched breakthrough products like the MINDBODY Marketplace, and driven digital innovation for Allergan Aesthetics, evolving Allē from consumer app and loyalty program to robust B2B2C platform. Through this work, I\'ve contributed to brands generating $5M to $200M+ in ARR, and product lines generating 2B+ in aggregate annual revenue.Across organizations of all sizes—from VC-backed startups to family-owned companies and enterprises—marketing teams face similar challenges. What makes me effective is my ability to quickly spot patterns and opportunities, approach challenges with an operator’s mindset, and distill complexity into clear, actionable strategies tailored to the organization’s growth stage and resources. At my core I am a problem solver and storyteller with deep affinity for consumer and non-digital native SMB audiences. I am currently drawn to innovation in health technology, with a focus on women’s health. • Brand Marketing• Go-to-Marketing (GTM) Strategy and Execution• Product Positioning and Messaging• Actionable Insights• Partnerships and Loyalty• Consumer, SMB and B2B2C Audience Segments• Cross-functional Collaboration• Team Leadership and Development• Compliance and Regulatory Awareness & Salesforce, Pipedrive, Tableau, Mixpanel, Asana, Basecamp, Atlassian, Dovetail, Fullstory, Braze, Twilio, Planhat, Klayvio, Mailchimp, Typeform, Slack, Microsoft Office, MIRO, Figma, Google Suite, Generative AI

Experience

1. Director, Brand Marketing

   Vibrant Wellness

   Sep 2025 — Present

   Vibrant Wellness is advancing the science of laboratory medicine. Our technology pairs standard-of-care testing with innovative, nontraditional markers to help clinicians identify the root causes of disease—enabling truly personalized, integrative care for every patient.

Skills

• Saas
• Crm
• Brand Implementation
• Strategic Planning
• Fitness Professional
• Public Speaking
• Marketing Strategy
• Marketing
• Product Management
• Process Management
• Entrepreneurship
• Training
• Health and Wellness
• Sales Process
• Branding & Identity
• Team Leadership
• Sales Operations
• Start-Ups
• Sales
• Leadership
• Social Media