Lauren Murdoch
Founder & Lead Strategist @Marketing Strategy & Leadership
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WORK HISTORY
Founder & Lead Strategist @Marketing Strategy & Leadership
Burlington, ON, CA
Murdoch Marketing helps businesses, entrepreneurs, and leadership teams build clear, results-driven marketing strategies that generate qualified leads, eliminate guesswork, and drive sustainable growth.We specialize in helping business owners connect the dots between their current efforts and their long-term goals, so you’re no longer second-guessing where to focus or wasting resources on tactics that don’t move the needle.Through Marketing Evaluations, Fractional Marketing Leadership, and VIP Strategy Days, weprovide the clarity, direction, and execution needed to transform marketing into a powerful driver of business success.When marketing is aligned with business goals, lead generation becomes predictable, decisions become easier, and growth happens with intention. Services Offered:* Fractional Marketing Leadership* Marketing Evaluations* VIP Strategy Days* Event Planning* Marketing Strategy
EDUCATION
University of Toronto
Digital Marketing Management Certificate, Marketing/Marketing Management, General
University of Ottawa
Honours Bachelor of Commerce, Marketing
SKILLS
ABOUT LAUREN MURDOCH
I’m a Marketing Strategist and Founder of Murdoch Marketing, with over 17 years of experience helping B2B businesses scale through strategic, measurable marketing. I partner with founders and in-house teams to connect the dots between marketing activity and long-term business goals, transforming disconnected efforts into clear, results-driven strategies. As a Fractional Marketing Lead and trusted strategic partner, I bring a fresh perspective to every engagement—empowering teams to make confident marketing decisions, strengthen alignment across departments, and drive measurable business growth. My background includes leading marketing strategy for multi-million-dollar companies in the high-tech B2B sector, developing impactful go-to-market plans, demand generation programs, and revenue-focused campaigns. I’m known for my ability to simplify complexity, build strong teams, and design marketing processes that scale sustainably. Let’s connect if you’re ready to turn marketing into a growth engine for your business.
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