Lauren Monhemius
Marketing Operations Specialist @Clio
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WORK HISTORY
Marketing Operations Specialist @Clio
Driving lead conversion and engagement through scalable marketing programs, including automated emails, webinars, events, and paid campaigns.Optimized campaign performance with A/B testing and form improvements, increasing conversions by 18%. Manage Marketo and Salesforce to ensure data integrity, accurate lead routing, and reporting on AQL/MQL targets. Build dashboards in Looker and Dreamdata to provide actionable insights for marketing strategy.
EDUCATION
University of Waterloo
Bachelor's degree, Honours Environment and Business, Co-op
ABOUT LAUREN MONHEMIUS
Marketing Operations Specialist | Driving Scalable Growth & OptimizationAs a Marketing Operations Specialist, I develop and execute data-driven marketing programs that enhance engagement and drive lead conversion. I’ve successfully led initiatives across automated email campaigns, webinars, events, and paid social, optimizing performance through strategic A/B testing and conversion rate improvements—like an 18% boost from streamlined gated asset forms.I am certified in Marketo and Salesforce, and have experience using Pardot, Drift, Workato, Asana, LeanData, and more.I thrive at the intersection of strategy and execution, leveraging technology and analytics to create scalable marketing solutions. Let’s connect!
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