Lauren Mitchell Scott
Strategic Marketing Leader | Promotions & Client Experience Expert | Driving Inclusive Growth & Diverse Leadership | Helping Brands Connect with People
- Role
- Associate Director at pep, LLC.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Lauren Mitchell Scott
I\'m a strategic marketing leader who thrives at the intersection of relationships, creativity, and results. Whether I\'m activating innovative campaigns for Fortune 500 brands or mentoring the next generation of talent, my goal is the same: deliver impact with intention.I’ve managed promotions across 30+ team partners and 3–5 league partners per season, in addition to supporting 5+ CPG brands with national reach. Balancing creativity with execution, I bring structure to complexity—ensuring every campaign is not just memorable, but measurable.My approach is grounded in curiosity and connection. I invest in understanding what makes people tick—clients, consumers, and teams alike—then build strategies that meet those needs and move the needle. From initial insight to final activation, I believe excellence lives in the details.I’m passionate about:Building authentic relationshipsDelivering top-tier client experiencesDeveloping inclusive, high-performing teamsCreating marketing strategies that matterLet’s connect if you\'re looking for someone who leads with both vision and precision—and knows how to turn ideas into action.
Experience
Associate Director
Sep 2020 — Present · Charlotte, NC, US
Lead cross-functional client teams and strategic initiatives that drive growth, operational excellence, and innovation. Delivered $500K in renewal growth and maintained 98% client retention over four years. Championed the company-wide rollout of the AI (8112) coupon standard, resulting in onboarding The Coupon Bureau as a client. Provide executive-ready communications, oversee P&L management, and drive internal team development through mentorship and structure redesign. Recognized as a trusted advisor on client strategy, operational alignment, and organizational culture.
Education
Clemson University
BA, Communications Studies (Sports PR emphasis)
2007 — 2010
Henry W. Grady High School
Diploma, Communication
2004 — 2007
Concordia University Chicago
Doctor of Philosophy - PhD, Organizational Leadership
2019 — 2025
Georgia State University
MS, Sport Administration
2012 — 2013
Skills
- Media Planning
- Photoshop
- Brand Management
- Marketing Strategy
- Social Media
- Data Entry
- Marketing Communications
- Creative Direction
- Corporate Branding
- SEO Copywriting
- Community Development
- Event Management
- Community Relations
- Copy Editing
- Corporate Communications
- Event Planning
- Public Speaking
- Scheduling
- M&a Analysis
- Newsletters
- Strategic Partnerships
- SEO
- Strategic Alliances
- Digital Marketing
- Sport Administration
- Email Marketing
- Social Networking
- Client Services
- Social Media Marketing
- Brand Development
- Project Management
- Press Releases
- Cross-Border M&a
- M&a Negotiations
- Public Relations
- Media Relations
- Advertising
- Integrated Marketing
- Client Presentation
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