Lauren Methena
Customer Experience (Cx) Strategic Specialist @Dominion Energy
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WORK HISTORY
Customer Experience (Cx) Strategic Specialist @Dominion Energy
Richmond, VA, US
Lead and support initiatives aimed at making CX part of the organization’s cultural mindset.* Lead All In Service Week activities, a week devoted to celebrating and highlighting how we are all in service to customers every day; the customer perspective is at the center of all we do * Conduct internal and external research to gain audience insights and then craft targeted CX initiatives * Develop and maintain internal websites (including SharePoint and Bloomfire)* Create feature articles, scripts for training sessions and videos, and other content as needed * Volunteer work includes serving as Communications Lead for DiverseAbility ERG, whose mission is to increase support, awareness and true inclusion of the disabled community in our workplace culture * Nominated for first annual DE & I Champion Award, 2023
EDUCATION
Randolph-Macon Woman's College
B.A.
ABOUT LAUREN METHENA
Don\'t be scared off by how many different things I have in my profile. Because my experience boils down to two things: communication and strategy. These talents and related experiences are how I ended up where I am today-and how I can approach writing, selling, and communication from such a complete, all-inclusive, and powerful perspective. Every communication you produce should create value—for your reader and for your company—or else you’re wasting your time. I work to create communication that gets to the point with crystal clear accuracy without losing the subtlety and finesse of persuasion. Even internal communications can benefit from a strong, persuasive tone that gets to the point, clearly communicates the important must-know information, and gains solid buy-in from your internal audience. Stronger sales and stronger action through better writing and communication, using a well-rounded, holistic approach that integrates your text with your marketing strategy. That’s how you win the hearts and minds of your clients and customers. That’s writing that sells.
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