Lauren Messmer

About Lauren Messmer

I specialize in the senior housing industry and have 25 years of experience in strategic marketing. My specialty is planning and strategy for new developments, repositioning and expansion of senior living communities. My depth of experience in this industry led me to become a founder and partner in Solutions Advisors. As part of this wonderful company, I have been responsible for managing and executing marketing and strategic planning efforts for many distinctly different senior living/retirement communities. I have worked hands-on with communities to plan and strategize positioning, branding, lead generation and occupancy growth.At Solutions Advisors, I bring my experience and love of problem solving to every client we serve. From marketing and sales expertise, to management and operations, strategic planning and consulting, Solutions Advisors Group provides innovative solutions to the increasingly complex mature market. With a unique blend of skills and experience in all facets of senior living, Solutions Advisors Group provides a holistic approach to problem solving. Our team provides a breadth of experience and services while being agile and nimble with a personal touch. Solutions Advisors delivers sales, marketing, branding, strategy, digital, creative and operational expertise to senior living organizations nationwide. And, perhaps most importantly, we innovate, giving you fresh, new ideas that get results.Connect with me to learn more about how I can help your senior living community grow.Be sure to follow our company page on LinkedIn for the latest news in the senior living industry.Visit for more information.

Experience

1. President & CEO

   Solutions Advisors

   Apr 2009 — Present

   As a partner and founder of Solutions Advisors, I develop and implement integrated marketing strategies, as well as sales consulting and training to help new and existing communities thrive. Solutions Advisors, part of the Solutions Advisors Group along with our sales and marketing teams and SA Digital, our digital arm, adheres to a set of guiding principles and values that bring integrity and dependability to our partnership with your project. With a unique blend of skills and experience in all facets of senior housing, Solutions Advisors provides a holistic approach to problem solving. Our team size enables us to provide a breadth of experience and services while still being agile and nimble with a personal touch. With our team members having an average of 20 years of hands-on marketing, sales, operations and strategic planning experience, we bring a unique perspective to your community. And, perhaps most importantly, we innovate, giving you fresh, new ideas that get results.Connect with me to learn more about how I can help your senior living community grow.Be sure to follow our company page on LinkedIn for the latest news in the senior living industry.To learn more about our offerings, please visit

Education

• James Madison University

  BS, Cultural Anthropology

  1993 — 1997

• Virginia Commonwealth University - School of Business

  MBA, Marketing

  1999 — 2001

Skills

• Market Research
• Public Speaking
• Leadership
• Public Relations
• Online Marketing
• Business Strategy
• Team Building
• Management
• Strategic Planning
• Integrated Marketing
• Brand Development
• Strategic Partnerships
• Management Consulting
• Advertising
• Real Estate
• Event Planning
• Web Design
• Sales Management
• Marketing
• Competitive Analysis
• Selling
• Start-Ups
• Strategy
• Direct Mail
• Customer Service
• Lead Generation
• Market Planning
• Marketing Management
• Market Analysis
• Email Marketing
• Sales
• Fundraising
• Online Advertising
• Marketing Strategy
• Healthcare
• Business Development
• Digital Marketing
• Marketing Communications
• Direct Marketing
• Marketing Research