Lauren Menichella

About Lauren Menichella

Creative, hard-working, and dedicated professional with 9+ years of paid media experience and a deep interest in digital media strategy, B2B and global marketing. Demonstrated track record of successfully executing data driven, ROI focused campaigns across various digital channels. Expertise lies in optimizing ad spend, strategies and data driven audiences, to drive leads and achieve KPIs. Adept at leveraging analytics and staying up to date with industry trends, while thriving on driving results and delivering innovation in a dynamic digital landscape.Paid Media Skills Channel Strategy Media Planning Demand Generation Stakeholder Management Digital Paid Media StrategyPeople Skills Analytical Teamwork People Management Quick Learner Problem SolverTechnical Skills Google Analytics Marketing Analytics Google Ads, DV360 Salesforce Reporting tools: Qlik, Datorama

Experience

1. Director of Digital Marketing

   Foxit

   Mar 2024 — Present · Atlanta, GA, US

Education

• The University of Georgia

  Bachelor of Arts - BA, Advertising

  2009 — 2013

Skills

• Paid Media
• Social Networking
• Public Relations
• Photoshop
• Wordpress
• Indesign
• Social Media Marketing
• Powerpoint
• Project Management
• Managing Deadlines
• Negotiation
• Social Media Blogging
• Relationship Building
• Strategic Communications
• Media Buying
• Digital Marketing
• Management
• Press Releases
• Digital Media
• Social Media
• Digital Strategy
• Spanish
• Programmatic Media Buying
• Microsoft Office
• Time Management
• SEO Copywriting