Lauren McRitchie
Driving Growth from Idea to Implementation | Real Estate, PropTech, FinTech and Financial Services Marketing | B2B and B2C
- Role
- Marketing Director Real Estate Sales Agent at Madison & Company Properties Llc
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Lauren McRitchie
Marketing leader focused on driving revenue, pipeline growth, and go-to-market strategy…
Experience
Marketing Director Real Estate Sales Agent
Madison & Company Properties Llc
Oct 2020 — Present · Cherry Creek, CO, US
Directed cross-channel marketing initiatives that increased qualified lead volume by 20% and reduced acquisition costs by $12, while strengthening brand positioning and market share by 15%.• Implemented marketing analytics dashboards and ROI tracking systems, generating a 20%+ lift in ROI.• Developed and launched scalable marketing programs—including agent toolkits, internal agency support models, and CRM automation workflows—that improved adoption by 33% and streamlined execution across sales teams.• Created a digital-first lead funnel and referral marketing strategy increasing transaction opportunities by 300% and sustaining a 65%+ inbound lead pipeline.• Oversaw storytelling and creative direction across digital (social, SEO, email, video) and traditional (advertising, events, partnerships) channels, ensuring brand consistency, compliance, and measurable engagement growth of 40%.
Education
University of Northern Colorado
Bachelor of Arts
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