Lauren McMaster
Senior Marketing Manager - Brand & Communications @CDE Group
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WORK HISTORY
Senior Marketing Manager - Brand & Communications @CDE Group
Guardianship of the CDE brand including the development, protection and promotion of the brand internally and externally. Implementation and management of all global brand activity such as brand management, new product launches, brand communications, external corporate communications, events and other branded touchpoints.
EDUCATION
Queen's University Belfast
Master of Science (MSc), Communication with Strategic Marketing Management
Ulster University
BSc (Hons), Consumer Studies
CIM | The Chartered Institute of Marketing
Level 6 Diploma in Professional Marketing, Marketing
SKILLS
ABOUT LAUREN MCMASTER
Commercially focused and creative marketing professional with 15 years\' industry experience. I have particular strengths in project management, business development, event delivery and content development. My experience spans a number of industries including engineering, aggregates processing, public health and training. Throughout my career I have enjoyed taking on new challenges which has allowed me to progress to my current senior marketing management role. I am committed to continuous professional development and have recently completed the CIM Level 6 Award in Professional Marketing. In my current role I develop and deliver the marketing strategy for the UK & Ireland. I am responsible for formulating, driving and executing successful full-mix marketing plans in line with the marketing strategy and corporate objectives. This includes developing and driving focussed campaigns and overall marketing strategy including content, events, advertising and partnerships.
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