Lauren McKinnon
Senior Director, Brand Partnerships - Health at People Inc.
- Role
- Senior Director, Brand Partnerships - Health at People Inc.
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lauren McKinnon
Digital & data specialist with over 15 years of experience in evaluating and advocating for the utilization of smart partners and technologies that are changing connected media ecosystems for the better. COMPETENCIESMarTech Platform Sales – TV, ATV, Location Data & Analytics, Attention Data & Measurement, Personified Advertising, Cross-Platform SolutionsStrategic Partnerships – Agency Holding Company & Client Direct RelationshipsDiverse Partnership Range – Enterprise, Direct Sales, Programmatic/PMP & Social Buying; Consumer Analytics, Attitudinal + Attribution ResearchTechnical Acumen – Device Mapping, Data Privacy & Onboarding Practices, Programmatic MarketplacesEntrepreneurial Approach – Marketplace Analysis & Strategy, Robust Network MappingGroup Proficiency Building – GTM Pitch Co-Development, Thought-Leadership & Training
Experience
Senior Director, Brand Partnerships - Health
Aug 2023 — Present · New York, NY, US
Education
University of South Carolina
Bachelors, Journalism and Mass Communications
2003 — 2007
Skills
- Advertising
- Salesforce.com
- Media Buying
- Display Advertising
- Digital Marketing
- Comscore
- Advertising Sales
- Integrated Marketing
- New Media
- Social Media Marketing
- Online Marketing
- Social Media
- Digital Media
- Digital Strategy
- Strategic Partnerships
- Mobile Devices
- Strategic Planning
- Interactive Marketing
- Creative Direction
- Employee Training
- Online Advertising
- Media Planning
- Integrated Strategy
- Mobile Advertising
- Mobile Marketing
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