Lauren Matzer

Public Relations Associate @The Brand Guild

New York, NY, US

Manage client media coverage, clips, and reporting- Write press releases, media briefings, and prepare information for journalists- Develop compelling media pitches and proactively identify press opportunities- Build and maintain strong relationships with local and national media contacts- Monitor editorial calendars and pitch timely story ideas and expert sources- Conduct in-depth research to support messaging and communications strategies- Track industry trends and share key insights with internal teams- Provide support at press events, including logistics and media coordination- Maintain media lists, meeting agendas, notes, and other administrative tasks- Analyze and report on media and communications efforts to measure successClient highlights: Casa Obsidiana, Borghetti, Fernet-Branca, Four Roses Bourbon, MOMMENPOP, Remus Bourbon, Uncle Nearest Premium Whiskey

Marist University

Bachelor's degree, Public Relations and Advertising

FIE: Foundation for International Education

Semester Abroad