Lauren Matzer
Public Relations Associate at The Brand Guild
- Role
- Public Relations Associate at The Brand Guild
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Public Relations Associate
May 2024 — Present · New York, NY, US
Manage client media coverage, clips, and reporting- Write press releases, media briefings, and prepare information for journalists- Develop compelling media pitches and proactively identify press opportunities- Build and maintain strong relationships with local and national media contacts- Monitor editorial calendars and pitch timely story ideas and expert sources- Conduct in-depth research to support messaging and communications strategies- Track industry trends and share key insights with internal teams- Provide support at press events, including logistics and media coordination- Maintain media lists, meeting agendas, notes, and other administrative tasks- Analyze and report on media and communications efforts to measure successClient highlights: Casa Obsidiana, Borghetti, Fernet-Branca, Four Roses Bourbon, MOMMENPOP, Remus Bourbon, Uncle Nearest Premium Whiskey
Education
Marist University
Bachelor's degree, Public Relations and Advertising
2017 — 2021
FIE: Foundation for International Education
Semester Abroad
2019 — 2019
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