Lauren Baker
Creative Director & Producer | Film & TV Production Specialist with Expertise in Virtual Reality Storytelling
- Role
- Director of Marketing Creative at West Coast Ag Products
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Lauren Baker
I’m an executive operations and creative production professional with 10+ years of…
Experience
Director of Marketing Creative
Jun 2022 — Present · Los Angeles, CA, US
West Coast Ag Products acquired PureCrop1]As Director of Marketing and Creative, I lead a multidisciplinary team in developing and executing marketing strategies that align brand storytelling with business objectives. My role combines creative direction, digital strategy, and hands-on production to elevate brand presence and drive measurable growth.Key Responsibilities- Direct all aspects of creative production, from concept development to execution, across digital, print, and video formats, ensuring brand identity consistency and engaging storytelling- Oversee the production of marketing collateral and promotional content, including commercials, YouTube series, and other media, tailored to resonate with diverse audiences- Manage end-to-end project deliverables, including budgeting, timelines, and creative vision, ensuring high-quality output within strategic business goals- Review sales metrics, marketing trends, and campaign performance to continuously optimize creative strategies and ensure the highest ROI- Spearhead digital advertising initiatives, including paid media, SERPs, geotargeting, and inbound marketing, leveraging tools like Google Analytics and HubSpot CRM to drive lead generation and audience engagement.My passion for visual storytelling and extensive experience in marketing and creative leadership have allowed me to merge business objectives with impactful media strategies.
Skills
- Advertising
- Creative Writing
- Microsoft Word
- Microsoft Office
- Management
- Blogging
- Powerpoint
- Microsoft Excel
- Talent Scouting
- Film Production
- Social Media
- Talent Booking
- Video Editing
- Leadership
- New Media
- Film
- Video Production
- Press Releases
- Digital Media
- Time Management
- Sound Design
- Event Planning
- Public Speaking
- Talent Management
- Social Networking
- Social Media Marketing
- SEO
- Illustrator
- Final Cut Pro
- Producing
- Adobe Creative Suite
- Customer Service
- Fundraising
- Wordpress
- Youtube
- Photoshop
- Editing
- Marketing
- Adobe Photoshop
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.