Laurén Magda

About Laurén Magda

As a Senior Graphic Designer with over 13 years of experience, I contribute to C3…

Experience

1. Senior Graphic Designer

   C3 Industries

   Mar 2023 — Present · Ann Arbor, MI, US

   Lead Designer for High Profile (parent company’s flagship cannabis brand), driving creative vision for large-scale campaigns (420, 710, Halloween) and brand strategy across vertically integrated markets. Partner with Design Director to evolve visual identities, streamline SOPs, and mentor junior designers in a fast-paced MSO environment.Key Contributions:Spearhead end-to-end campaign development: concept ideation, hand illustration, photo manipulation, typography, and copywriting for promotions across digital/print.Optimize multi-brand guidelines and creative processes to ensure consistency and efficiency in a saturated industry.Collaborate cross-functionally with Marketing and Comms teams to align design with business objectives, from social assets to templates.Leverage trend forecasting to differentiate brands while maintaining industry relevance.Onboard and support new creatives, fostering team growth with a big-picture strategic approach.

Skills

• Digital Painting
• Graphic Design
• Drawing
• Art
• Typography
• Embroidery
• Screen Printing
• Packaging
• Logo Design
• Poetry
• Indesign
• Graphics
• Layout
• Hand-Lettering
• Surface Design
• Branding
• Digital Illustration
• Image Manipulation
• Painting
• Branding
• Photoshop
• Adobe Creative Suite
• Writing
• Art Direction
• Printmaking
• Illustration
• Illustrator