Lauren L. Walter
Senior Content Director @Online Optimism
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WORK HISTORY
Senior Content Director @Online Optimism
New Orleans, LA, US
Managing the Content Department- Communicating and establishing trust with team members, as well as helping them reach their goals over time- Direct involvement with our largest accounts- Reviewing Search & Content Department work to ensure a high rate of success for client goals and a low rate of client turnover- Spotting inefficiencies and creating new processes to expand on the agency\'s bandwidth and resources- Managing and updating internal guides on a regular basis- Overseeing the hiring (or terminations) of new Content members.Search & Content Work- Strategizing and implementing SEO/AEO campaigns to improve clients\' organic search traffic and results- Performing audits to review and implement technical SEO/AEO best practices- Crafting interesting and engaging content that generates authentic user engagement and interest- Providing insight and advice concerning effective landing page design to increase conversions- Implementing and reviewing analytics and utilizing filters and goals to tie success to client goals- Working hand-in-hand with our content strategy to ensure SEO best practices for text, image, and video pieces- Testing and measuring new SEO/AEO strategies to stay at the forefront of the digital marketing world- Reporting results to our leadership.Assisting the Growth Department- Working with our Business Development Department to craft customized proposals that solve client challenges- Creating innovative strategies to build upon our own agency\'s organic traffic- Providing assistance with analytics and measuring the success of campaigns.Optimizing the Search & Content Department- Leading organic Reddit and forum campaigns- Adapting strategies to how algorithms, LLMs, and other organic discovery channels are working- Becoming a leader in the Content field online- Providing expertise across the agency to bring content elements to the next level and grow- Developing new revenue opportunities.
EDUCATION
Sauk Valley Community College
Associate's degree
University of New Orleans
Master of Fine Arts (M.F.A.), Creative Writing (Poetry)
University of New Orleans
Bachelor of Arts (B.A.), English Language and Literature, General
SKILLS
ABOUT LAUREN L. WALTER
From my very first school essay to my recent graduate thesis of poetry, I have always found satisfaction in selecting the right words, arranging sentences, and conveying meaning through writing. I am a writer with experience creating social media content and blog content for a variety of companies and clients, writing and editing web content for a global freight transportation company, and writing editorial content for CASA Jefferson\'s annual magazine, the University of New Orleans English department\'s annual magazine, and a group tour trade magazine.Colleagues know me as a conscientious, dedicated, and dependable worker. As a writer, I write and revise my work carefully while remaining mindful of deadlines. Although I am very productive as an independent worker, I also thrive on a team that shares ideas and constructive feedback.Whether you love writing as well or consider it your Achilles\' heel, have a writing opportunity for me or just want to understand how to use semicolons, please feel free to contact me either through this profile or by e-mail at l••••••••@gmail.com.
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