Lauren L. Walter

About Lauren L. Walter

From my very first school essay to my recent graduate thesis of poetry, I have always found satisfaction in selecting the right words, arranging sentences, and conveying meaning through writing. I am a writer with experience creating social media content and blog content for a variety of companies and clients, writing and editing web content for a global freight transportation company, and writing editorial content for CASA Jefferson\'s annual magazine, the University of New Orleans English department\'s annual magazine, and a group tour trade magazine.Colleagues know me as a conscientious, dedicated, and dependable worker. As a writer, I write and revise my work carefully while remaining mindful of deadlines. Although I am very productive as an independent worker, I also thrive on a team that shares ideas and constructive feedback.Whether you love writing as well or consider it your Achilles\' heel, have a writing opportunity for me or just want to understand how to use semicolons, please feel free to contact me either through this profile or by e-mail at l••••••••@gmail.com.

Experience

1. Senior Content Director

   Online Optimism

   Dec 2025 — Present · New Orleans, LA, US

   Managing the Content Department- Communicating and establishing trust with team members, as well as helping them reach their goals over time- Direct involvement with our largest accounts- Reviewing Search & Content Department work to ensure a high rate of success for client goals and a low rate of client turnover- Spotting inefficiencies and creating new processes to expand on the agency\'s bandwidth and resources- Managing and updating internal guides on a regular basis- Overseeing the hiring (or terminations) of new Content members.Search & Content Work- Strategizing and implementing SEO/AEO campaigns to improve clients\' organic search traffic and results- Performing audits to review and implement technical SEO/AEO best practices- Crafting interesting and engaging content that generates authentic user engagement and interest- Providing insight and advice concerning effective landing page design to increase conversions- Implementing and reviewing analytics and utilizing filters and goals to tie success to client goals- Working hand-in-hand with our content strategy to ensure SEO best practices for text, image, and video pieces- Testing and measuring new SEO/AEO strategies to stay at the forefront of the digital marketing world- Reporting results to our leadership.Assisting the Growth Department- Working with our Business Development Department to craft customized proposals that solve client challenges- Creating innovative strategies to build upon our own agency\'s organic traffic- Providing assistance with analytics and measuring the success of campaigns.Optimizing the Search & Content Department- Leading organic Reddit and forum campaigns- Adapting strategies to how algorithms, LLMs, and other organic discovery channels are working- Becoming a leader in the Content field online- Providing expertise across the agency to bring content elements to the next level and grow- Developing new revenue opportunities.

Education

• Sauk Valley Community College

  Associate's degree

  2009 — 2011

• University of New Orleans

  Master of Fine Arts (M.F.A.), Creative Writing (Poetry)

  2013 — 2016

• University of New Orleans

  Bachelor of Arts (B.A.), English Language and Literature, General

  2011 — 2013

Skills

• Content Writing
• Microsoft Office
• Creative Writing
• Copywriting
• Journalism
• Microsoft Word
• Customer Service
• Blogging
• Research
• Copy Editing
• Classroom
• Freelance Writing
• College Teaching
• Literature
• Facebook
• Editorial
• Teaching Writing
• Wordpress
• Non-Fiction
• Teamwork
• Powerpoint
• Microsoft Excel
• Editing
• Literary Criticism
• Proofreading
• Lesson Planning
• Teaching
• Social Media
• Publications
• English
• Publishing
• Writing
• Higher Education
• Tutoring
• Poetry
• University Teaching