Lauren Licklider
Strategist | Storyteller | Editor | Postpartum Doula & Advocate | Mom
- Role
- Content Management, Talent Brand & Marketing at Capital One
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Lauren Licklider
I’m a community-oriented, values-driven communications professional with 15 years of experience in strategic content marketing and brand storytelling. I’ve got a proven track record of successfully leading internal and external communications and crafting compelling narratives that resonate with target audiences and drive positive change for brands. I’ve also got a strong background in advocacy and diversity and inclusion initiatives and was a founding member of Capital One’s newest employee resource group focused on supporting parents and caregivers.I’m also a mother of two and passionate advocate for helping other moms navigate their journey into motherhood. That’s why I also do postpartum support work on the side. I care deeply about helping moms as they uncover and unlock their inner intuition. Supporting new moms as they figure out how to reconcile their pre-baby and post-baby identities, especially when it comes to their external professional lives, is one of my biggest motivators.
Experience
Content Management, Talent Brand & Marketing
Mar 2022 — Present
Lead the content strategy for Capital One’s talent brand story,#LifeAtCapitalOne
Education
University of Missouri
Bachelor of Science, Journalism
2007 — 2011
Skills
- Digital Photography
- Chicago Style
- Writing
- Ap Style
- Storytelling
- Indesign
- Freelance Writing
- Deadline Driven
- Incopy
- Project Management
- Publications
- Close Attention to Detail
- Publishing
- Strategic Writing
- Creative Writing
- Feature Articles
- Editing
- Proofreading
- Media Relations
- Magazines
- Exceptionally Organized
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