Lauren Elliott Lett

Director of Marketing Operations @The Hartford

Hartford, CT, US

Define and refine the Integrated Marketing processes and operating models to optimize prioritization, efficiency, agility, and scalability. Streamline workflows, establish clear roles and responsibilities, and implement best practices to drive consistent and effective marketing operations. Measure and report on efficiencies, client satisfaction, and capacity across the Integrated Marketing team. Evolve processes over time, as needed.· Oversee the use of data and advanced analytics to manage and report on key marketing operations metrics and across the Integrated Marketing team. Establish attribution and performance metrics for marketing campaign and program delivery, aligned to business objectives. In partnership with the Account and Campaign team, oversee the coordination of daily, weekly, monthly reporting and exhibits to clients and leadership. Help to develop reporting automation.· Functionalize and support Creative Services projects from the Enterprise and LOB Marketing teams through the Traffic process. Own the decisions and traffic coordination for Creative Services and all Integrated Marketing vehicles. Optimize and prioritize projects based upon returns, allocations, available skills.· Develop strong working relationships with line of business/functional partners to achieve a greater understanding of key goals and how they inform the marketing strategy and associated needs for each area.· Oversee monthly, weekly planning process to ensure all client work is forecasted and prioritized. Establish scrum processes to ensure work is aligned to capacity on Integrated Marketing teams.

University of Connecticut

BA, Human Development and Family Studies