Lauren Leisenring
TikTok Shop Certified | Live Shopping | Social Shopping | Shoppable Marketing | Livestream Marketing | Brand & Product Marketing | Product Development | B2B Sales | Focus on Health, Beauty & Wellness
- Role
- Advisor - Livestream Marketing at No Makeup Makeup
- Location
- West Chester, PA, US
- LinkedIn followers
- 500 followers
About Lauren Leisenring
A Brand & Product Marketing Executive with a career spanning the direct-to-consumer (DTC) and business-to-business (B2B) marketing spaces, harnessing my expertise across various marketing channels to drive brand growth and innovation.My journey in the world of marketing has been marked by a passion for transformation. I\'m committed to breathing life into brands, defining their identities, and shaping their stories in a way that resonates deeply with consumers and elicits a response. My expertise extends beyond the traditional brand marketing realm, covering areas such as live television shopping, direct-response television, retail, and digital marketing, all sharing the common thread of shoppable content.In addition to direct marketing strategies, I\'ve also driven product innovation from concept, through commercialization, to placement into the consumers’ hands. My approach is rooted deeply in behavioral science with the goal of creating a meaningful customer experience with both the product and the content he/she interacts with, which directly translates to revenue and brand loyalty.
Experience
Advisor - Livestream Marketing
Feb 2025 — Present · Los Angeles, PA
Education
The George Washington University School of Business
Digital Marketing
2020 — 2021
West Chester University of Pennsylvania
Bachelor of Arts (B.A.), Communication Studies & Journalism
1997 — 2001
West Chester University of Pennsylvania
Master of Arts (M.A.), Communications & Leadership
2001 — 2004
Skills
- Media Buying
- Integrated Marketing
- Email Marketing
- Display Advertising
- Digital Media
- Advertising
- Customer Acquisition
- Marketing
- Prospection
- Product Marketing
- Merchandising
- Social Media Marketing
- Strategic Planning
- Product Development
- Creative Direction
- Digital Marketing
- Online Advertising
- Media Planning
- E-Commerce
- Direct Marketing
- Brand Management
- Marketing Strategy
- SEO
- Direct Mail
- Marketing Communications
- Sem
- Multi-Channel Marketing
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