Lauren Lee
Senior Manager, Media Strategy & Transformation (Enterprise) @McDonald's
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WORK HISTORY
Senior Manager, Media Strategy & Transformation (Enterprise) @McDonald's
Toronto, ON, CA
Own national media strategy for one of Canada’s most iconic brands, managing media investment and ensuring optimal performance across digital acquisition and brand-building initiatives. Lead enterprise phase planning and media execution, applying insights and Agile methodologies to improve marketing efficiency, responsiveness, and ROI.
EDUCATION
University of Toronto
Honours Bachelor of Arts
University of Toronto
Certificate
Ted Rogers MBA at Toronto Metropolitan University
Master of Business Administration - MBA
ABOUT LAUREN LEE
A seasoned marketer with 16+ years of experience working in Product Management, Growth Marketing and Digital Marketing functions in the finance, e-commerce, retail and CPG sectors. Skilled at analyzing market trends, internal data, and insights to develop highly effective product roadmaps. Proficient at collaborating with multiple stakeholders (working groups & executives) in a large matrix organization to determine audience interest and develop strategic product strategy and go-to-market plans.
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