Lauren Berndt
Driving Scalable Digital Experiences at Caterpillar | Experience & AI Product Leader | Customer-Centered Strategy & Vision
- Role
- Experience & Ai Product Manager at Caterpillar Inc.
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Lauren Berndt
I’m a digital product leader and experience strategist who builds systems that connect, not just technology and design, but people, purpose, and performance.I lead teams with clarity and conviction, creating frameworks that elevate customer experience, unlock internal alignment, and drive scalable impact.My background spans customer insights, UX, and product strategy, but my work always centers around one thing: helping people feel seen and helping businesses act on what they see.I thrive in complex environments where curiosity is valued, autonomy is trusted, and bold ideas have room to become real. I don’t just improve systems. I redesign how they work and why they work.
Experience
Experience & Ai Product Manager
Mar 2025 — Present · Denver, CO, US
As the Experience Product Manager at Caterpillar, I lead cross-functional efforts to shape the digital foundation for equipment ownership—guiding strategy, execution, and the voice of customer program across our aftermarket platform. I partner closely with UX, engineering, and marketing to build intuitive, insight-led experiences that simplify how customers navigate, personalize, and manage their journey, from first interaction to long-term care. By championing clarity, connection, and confidence across every touchpoint, I help drive product vision forward and enable teams to deliver smarter, more scalable solutions that meet real customer needs.
Education
Kendall College of Art and Design
Bachelor's of Fine Arts, Medical Illustration
2010 — 2014
Kendall College of Art and Design
Bachelors of Fine Arts, Graphic Design
2010 — 2014
Skills
- Illustrator
- Photoshop
- Graphic Design
- Indesign
- Sketching
- Illustration
- Logo Design
- Advertising
- Rendering
- Concept Design
- Adobe Creative Suite
- Concept Development
- Flash
- Graphics
- Layout
- Microsoft Office
- Social Media
- Typography
- Autocad
- Web Design
- Dreamweaver
- Art Direction
- Creative Direction
- Mac
- Branding & Identity
- Networking
- Adobe Photoshop
- Adobe Illustrator
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