Lauren L.
- Role
- Global Measurement Lead (Cpg) at Amazon
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lauren L.
Passionate about the intersection of tech and media. Committed to data-informed…
Experience
Global Measurement Lead (Cpg)
Jul 2022 — Present
Grow the relationship with global research functions at clients and their agency teams, by representing the breadth and complexity of advertising products and research tools to the functional experts, and by communicating the resulting business impact to a C-level executive audience at client and agency- Collaborate with Sales and Account Management functions to create global-local learning plans, leveraging Amazon first-party data as well as industry-standard ad effectiveness studies, so that advertisers understand the relative impact of different marketing strategies across digital platforms and across media- Drive internal scale in the global team and CPG / CE / etc verticals around the world through templatization, productization and knowledge sharing- Collaborate with ad product and data product teams at the Seattle HQ and globally to identify opportunities for new features, products, and partnerships, while leveraging client partnerships, e.g. for inclusion in product alphas and betas.
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