Lauren Kohn

About Lauren Kohn

As a Brand Marketing Manager at Electronic Arts (EA), I lead the marketing strategy and execution for Madden NFL, one of the most popular and successful sports video games in the world. I work with cross-functional teams to deliver engaging and innovative campaigns that drive user acquisition, retention, and loyalty. I have a strong background in branding, technology, and environmental sustainability, which I developed through my MBA and MSDT degrees from Boston University. After my studies, I participated in the Leadership Rotational Program at EA, where I gained valuable insights and experience in different aspects of the gaming industry, such as marketing operations, Star Wars brand management, and competitive landscape analysis. During grad school, I also completed internships at The Coca-Cola Company and the Institute for Sustainable Energy, where I applied my skills and knowledge to real-world projects and challenges. I am passionate about creating meaningful and memorable experiences for gamers and fans, while also contributing to EA\'s positive play vision and social impact goals. I am always eager to learn new skills and technologies, and to collaborate with diverse and talented teams. I believe that gaming can be a powerful force for good, and I am excited to be part of EA\'s mission to inspire and connect the world through play.

Experience

1. Brand Marketing Manager, Madden Nfl

   Electronic Arts (EA)

   Sep 2022 — Present · Los Angeles, CA, US

   Lead Brand Marketing to develop brand campaigns and plans for live services and out-of-home experiences for Madden title from initial concept to full execution of campaign life• Collaborate with cross-functional team members and external partners to program manage campaigns with timely creative plans, on budget, and across the optimal marketing channels from planning to launch• Main marketing contact and leader for Madden brand activations/programs for out of home, such as Combine, Draft, Rookie Premiere, Pro Bowl, Super Bowl, and NFL Kickoff• Marketing leader for first cross-country experiential campaign, The Reimagined Madden Cruiser• Leader of partnership moments and license relationships with EA Sports, NFL, NFLPA, Nike, and first party partners• Developed and aided in Social Impact and all grassroots programming and branding, including Madden\'s second annual Field the Future event, Madden Scholarship Day, and community events with the Cruiser

Education

• Questrom School of Business, Boston University

  Master of Science - MS, Digital Technology, Information Technology

• University of Cape Town

  Bachelor's degree, English Language and Literature/Letters and African Studies

• Questrom School of Business, Boston University

  Master of Business Administration - MBA, Marketing, Strategy, and Environmental Sustainability

• The George Washington University

  Bachelor's degree, English Language and Literature/Letters, Communications and Creative Writing

Skills

• Salesforce.com
• Vocus
• Spss
• Marketo
• Strategic Planning
• Creative Writing
• Instagram
• Lead Generation
• Research
• Public Speaking
• Fundraising
• Icontact
• Newsletters
• Microsoft Powerpoint
• Event Planning
• Creative Strategy
• Leadership
• Solidworks
• Social Networking
• Autocad
• Hootsuite
• Wordpress
• Training
• English Literature
• Ptc Creo
• Microsoft Word
• Twitter
• Facebook
• Nonprofits
• Mechanical Engineering
• Microsoft Office
• Sales
• Powerpoint
• Microsoft Excel
• Saas
• Public Relations
• Business Strategy
• Social Media
• Editing
• Computer-Aided Design (Cad)