Lauren Kirchberger

About Lauren Kirchberger

For 12+ years, I have blended the art and science of marketing and customer experience. My strong attention to detail, understanding of the end user, and unique combination of being a creative thinker, digital marketer, and designer across multiple industries, allow me to discover original and strategic ways of successfully tackling this challenge. SKILLSMarketing Strategy & Growth | Go-to-Market Planning · Lead Generation · Customer Retention · Brand Development · B2B Marketing · Sales EnablementDigital & Content Marketing | Omnichannel Campaigns · Content Strategy · PPC & SEM · Social Media Management · Email Marketing · CopywritingTechnology & Automation | Salesforce CRM · Account Engagement (Pardot) · Marketing Automation · Data Segmentation · Salesforce Analytics & ReportingCustomer Experience & Design | UX Strategy · Web Optimization · Creative Direction · Graphic Design · Video Production · Print & IllustrationLeadership & Collaboration | Cross-Functional Leadership · Team Development · Stakeholder Communication · Process Improvement · Vendor Management · Internal Communications

Experience

1. Director of Marketing

   Alside

   Jun 2025 — Present · Atlanta, GA, US

   Leading company-wide marketing strategy to drive fast, measurable revenue growth and commercial excellence• Overseeing demand generation across digital, email, social, web, events, and direct channels• Driving multi-channel campaigns to acquire, retain, and expand customer base• Developing sales enablement tools, internal processes, and training to accelerate conversions• Defining and evolving brand positioning/messaging to better resonate with target audiences and grow sales• Leading supplier co-marketing programs and maximizing MDF/co-op investments• Managing website, SEO, UX, and digital experience to boost lead gen and engagement• Owning marketing analytics, campaign performance, and budget optimization

Education

• UMASS Amherst

  Bachelor of Arts, Communication

  2007 — 2011

Skills

• Graphic Design
• Online Advertising
• Adobe Creative Suite
• Customer Service
• Social Networking
• Social Media Marketing
• Illustration
• Photography
• Brand Development
• Advertising
• Content Marketing
• Publishing
• Business-to-Business (B2b)
• Art
• Digital Strategy
• B2b
• Direct Marketing
• Writing Skills
• Blogging
• Lead Generation
• Mobile Marketing
• SEO
• Marketing
• Direct Mail
• Newsletters
• Facebook
• Flash
• Digital Media
• Digital Marketing
• Writing
• Social Media
• Content Strategy
• Marketing Strategy
• Online Marketing
• Web Analytics
• Integrated Marketing
• New Media
• B2b Marketing
• Ppc
• Microsoft Office