Lauren Field
Head of Digital Pr @Distinctly
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WORK HISTORY
Head of Digital Pr @Distinctly
London, GB
Leading the Digital PR team, setting strategy and ensuring campaigns align with client growth objectives.Driving integration of PR with SEO, content and social to deliver measurable impact and maximise brand visibility.Acting as a senior client partner, providing trusted advice and shaping narratives that land with media and audiences.Inspiring and motivating the team to deliver creative, high-quality campaigns while nurturing talent and future leaders.Managing new business growth - shaping PR strategies for pitches, and helping securing key client wins.
EDUCATION
Lord Grey School
GCSE's, Multiple
University of Brighton
Bachelor’s Degree, History
SKILLS
ABOUT LAUREN FIELD
I’m a PR leader with a strong track record of building campaigns that deliver commercial results and capture attention. I combine a commercial mindset with a deep understanding of what makes a story land; whether that’s a planned, data-led campaign or a rapid, reactive response to the news agenda.My approach balances strategy and execution: setting clear direction, aligning activity with business objectives and ensuring delivery that gets results. I’m passionate about client relationships and pride myself on being a trusted adviser, someone who listens carefully, communicates clearly and always looks for the angle, hook or insight that will resonate most.Alongside my client-facing work, I’m passionate about people. I believe the best PR comes from motivated, inspired teams who feel supported to do their best work. I take pride in nurturing talent, developing future leaders and creating a culture where collaboration, creativity and high performance thrive.
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