Lauren J.
Ecommerce Product Manager @Goodness
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WORK HISTORY
Ecommerce Product Manager @Goodness
Sacramento, CA, US
EDUCATION
Carleton University
Bachelor of Arts (B.A.)
Conestoga College
Diploma
SKILLS
ABOUT LAUREN J.
As a Product Marketing Manager and eCommerce Manager with over 14 years of omni-channel marketing experience, I specialize in driving business growth through data-driven strategies, customer-centric innovation, and seamless digital experiences. I bring a deep understanding of both the product lifecycle and eCommerce operations, enabling me to optimize customer journeys, enhance product-market fit, and maximize online revenue.Product Marketing ManagerAt Diva International (makers of DivaCup), I was instrumental in building a 3-5 year product innovation pipeline, collaborating closely with the product team to develop solutions that aligned with market needs. I led go-to-market strategies, defining product positioning and messaging, while conducting qualitative and quantitative research to ensure new products addressed customer pain points and had strong product-market fit. My role also included creating sales enablement materials and supporting product launches, ensuring effective communication of product value and seamless execution.I am currently working towards completing my Product Marketing Certification (PMM) with Product Marketing Alliance to further enhance my skills and stay at the forefront of industry best practices.Ecommerce ManagerWith a strong foundation in eCommerce, I’ve led initiatives that boosted online sales and enhanced customer experiences. At Home Hardware, I optimized product assortments, category management, and merchandising strategies to drive profitability and growth. I’ve leveraged AI, personalization, and data insights to refine campaigns, improve customer experiences, and ensure products are discovered and purchased. My experience at Microsoft honed my ability to align global strategies with local market dynamics, ensuring effective execution across channels.My passion lies in using data and digital innovation to drive decisions, enhance customer journeys, and create sustainable growth. Whether optimizing eCommerce strategies or leading product marketing initiatives, I thrive on turning insights into impactful, customer-focused results.
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