Lauren Joerg
Marketing & Communications Director | Brand Strategy | Client Partnerships | Digital Marketing
- Role
- Director of Marketing at Sendero Industries
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Lauren Joerg
I believe marketing is more than logos and taglines. It’s about building trust, sparking connection, and helping brands stand out.From scaling a startup to $170M+ in just three years, to leading rebrands for business associations, to launching new EPC and industrial firms, I’ve lived at the intersection of strategy and execution. I know how to build a brand that gets noticed and delivers measurable results.Whether it’s securing multimillion-dollar partnerships, generating pipelines that keep business development teams busy, or creating campaigns that drive engagement and revenue, I bring a mix of strategic thinking, creative storytelling, and hands-on execution.What I Do Best: Brand Building & Market Positioning – Turning complex industries into compelling stories that win clients Business Development & Client Growth – Proposals, pursuits, and strategies that move the revenue needle🤝 Partnerships & Communication – Building relationships that last, from EPCs to associations to Fortune 500s Digital Marketing & Content Strategy – From websites to trade shows to social, I know how to make brands shineMarketing, for me, is fast, challenging, and always evolving. That’s exactly why I love it. If you’re looking for someone who can bridge strategy with execution, and build brands that actually drive business, let’s connect.
Experience
Director of Marketing
Oct 2020 — Present · Houston, TX, US
Built the marketing and communications function from the ground up to support infrastructure projects in ports, aviation, and data centers.Developed brand messaging, proposal systems, sales collateral, and digital content that elevated company visibility and supported early growth.Partnered with operations and recruiting teams to strengthen positioning, culture, and industry presence.Currently hold title while primary focus is on Sendero Energy Services.
Education
Louisiana State University
Bachelor of Arts, Mass Communication/ Public Relations
Skills
- Writing
- Editing
- Microsoft Office
- Email Marketing
- Ap Stylebook
- Communications Planning
- Event Planning
- Public Affairs
- Storytelling
- Event Management
- Crisis Communications
- Blogging
- Copy Editing
- Marketing
- Publications
- Advertising
- Magazines
- Ap Style
- Special Events
- Online Marketing
- Copywriting
- Public Relations
- Internal Communications
- Media Relations
- Marketing Strategy
- Nonprofit Organizations
- Public Policy
- Social Media
- Speech Writing
- Publicity
- Social Media Marketing
- Communication
- Search Engine Optimization (SEO)
- Newsletters
- Proposal Writing
- Strategic Communications
- Marketing Communications
- Strategic Planning
- Corporate Communications
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