Lauren A.
Digital Marketing Manager @LocaliQ
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WORK HISTORY
Digital Marketing Manager @LocaliQ
Manage $500K+ in annual digital media spend across paid search, paid social, display, email, and content-driven campaigns.• Own performance for Google Search, Google Shopping, and paid social campaigns, consistently delivering 6–8x ROAS.• Drive $500K+ in annual revenue through performance marketing, account-based strategies, and optimization-focused execution.• Lead end-to-end campaign delivery including strategy development, budgeting, targeting, creative alignment, optimization, and reporting.• Optimize campaigns using core KPIs including ROAS, CPA, CPL, CTR, conversion rate, and engagement rate.• Build and activate first-party, opt-in email audiences, executing targeted email campaigns that support awareness, engagement, and conversion goals.• Partner cross-functionally with creative, analytics, operations, and product teams to deliver scalable, compliant, and high-performing campaigns.• Produce executive-ready reporting and insights tied directly to business outcomes and revenue impact, not vanity metrics.• Manage and grow complex account portfolios exceeding $147K in quarterly revenue, supporting retention and upsell opportunities.• Operate in a high-volume, deadline-driven environment requiring strong prioritization, accuracy, and stakeholder communication.
EDUCATION
Ohio University
Bachelor's of Communication, Music Production and Recording Industry
ABOUT LAUREN A.
Digital Marketing Expert | Results-Driven Strategist Passionate about driving business growth through innovative digital marketing strategies tailored to your unique needs. Services: Targeted Ad Campaigns: Crafting and executing highly effective campaigns to maximize ROI and reach your ideal audience across platforms. Social Media Management: Elevating brand presence through engaging content creation, community management, and analytics-driven strategies. SEO Optimization: Boosting website visibility and driving organic traffic through data-driven techniques. Content Marketing: Developing compelling and relevant content to resonate with your audience and establish industry authority. Marketing Analytics: Utilizing advanced tools to track performance, optimize strategies in real-time, and provide actionable insights for continuous improvement.
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