Lauren Inoa
Marketing Analyst, Delta Acquisition @ American Express | Campaign Strategy | Marketing Analytics | ex-Colgate-Palmolive
- Role
- Marketing Analyst at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lauren Inoa
I create marketing strategies that connect, shaped by a background in beauty and a focus on both creativity and performance. I started my career as a makeup artist, which gave me a strong eye for aesthetics and a real understanding of how brand storytelling can resonate on an emotional level.Over the past four years, I’ve worked across both agency and in-house teams, building and executing full-funnel strategies for brands like EltaMD, PCA Skin, and now the Delta SkyMiles® American Express Card portfolio. From influencer campaigns and content development to acquisition efforts and performance marketing, I bring a mix of creative thinking and analytical precision to everything I do.Today I’m a Marketing Analyst on the Delta Acquisition team at American Express. I focus on campaign strategy and execution that drives growth for one of the most iconic partnerships in travel. I enjoy working at the intersection of creativity and data, and I’m passionate about turning insights into real results.
Experience
Marketing Analyst
Mar 2025 — Present · New York, NY, US
Education
School of Makeup Effects
Certified Makeup Artist, Makeup
2018 — 2018
City University of New York-College of Staten Island
Bachelor of Applied Science - BASc, Business, Management, Marketing, and Related Support Services
Career School of NY
Esthetics, Aesthetician/Esthetician and Skin Care Specialist
2018 — 2019
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