Lauren Howard

About Lauren Howard

As a Sales Readiness Director on the Transformation team, I partner with Sales and GTM executives to ensure strategy translates into confident, consistent execution. My focus is turning complex initiatives into scalable, practical readiness experiences that strengthen fundamentals and elevate performance.Over the past decade, I’ve led large-scale enablement across Sales, Product, Solutions and Customer Success organizations. From driving product adoption and accelerating AI integration, to building onboarding journeys and leading early in career programs that develop future leaders, my work centers on one outcome: measurable impact.I care deeply about designing experiences that respect the learner’s time and move beyond theory into application. When teams understand the why, practice the how, and build confidence through repetition, performance becomes more predictable and sustainable.At my core, I’m a builder of transformation - aligning strategy, capability, and culture to help organizations evolve and grow

Experience

1. Director, Sales Readiness

   Thomson Reuters

   Jan 2025 — Present

   In my role as Director of Corporates Sales Readiness, I lead the day-to-day operations of the Sales Enablement Onboarding and Programs support team, driving strategic initiatives to enable success across the Thomson Reuters Corporates business.My focus is on enhancing sales efficiency, program effectiveness, and communication strategies that support onboarding, solution selling, and large-scale enablement initiatives. I work closely with global go-to-market teams to ensure faster ramp times, increased productivity, and improved outcomes for sales professionals.Key aspects of my role include: • Providing hands-on leadership for large-scale enablement programs and activities. • Driving the transformation and centralization of sales enablement functions to align with corporate strategies. • Overseeing program and project management to deliver impactful onboarding and sales support initiatives at scale. • Supporting the achievement of team objectives while addressing ongoing enablement needs for the business.By aligning readiness strategies with organizational goals, I aim to empower sales teams to perform at their best, create meaningful business impact, and contribute to the continued success of Thomson Reuters.

Education

• University of Evansville

  Business Administration, Marketing, Visual Communications

  2006 — 2010

• Harlaxton College

  Study Abroad Program

  2008 — 2008

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Talent Acquisition
• Social Media
• Marketing Communications
• Facebook
• Metrics Reporting
• Marketing Research
• Sourcing
• Competitive Analysis
• Networking
• Start-Ups
• Time Management
• Crm
• Corporate Branding
• Employer Branding
• Consulting
• Graphic Design
• Account Management
• Recruiting
• Marketing
• Recruitment Advertising
• Employee Referral Programs
• Sales
• Brand Communication
• Strategic Partnerships
• Social Media Strategist
• Digital Marketing
• Lead Generation
• Vendor Management
• Interviews
• Project Planning
• Email Marketing
• Intranet Portals
• Strategy
• Social Networking
• Social Media Marketing
• Brand Development
• Human Resources
• Project Management