Lauren Herstik

About Lauren Herstik

Former ad agency Account Director, now at Accenture Song. While I have a creative background, I happen to have a knack for interpreting data & analytics. I\'m an ambitious, business-minded marketer who approaches each client’s goals & challenges as if I’m a member of their team. I enjoy having a deep understanding of the businesses I work on, and finding strategic, creative ways to move the needle. I fully believe a solid strategy, great creative work and the right technology drive unstoppable results.As a manager, my goal each day is to lead with positivity, make people feel heard, encourage each person to take risks and seek new ways to make the work better. I love building strong relationships with my team and clients - that\'s what make\'s the work fun!Category Experience: Agriculture, B2B, Casual Dining, Education, Experiential, Finance, Food & Beverage, Gaming, Healthcare, Non-Profit, Packaging, Retail, Start-upsSpecialties: Traditional Advertising, Digital Media, Social Media, Content Strategy, Content Production, Brand Strategy, Market Research, E-Commerce, Competitive Analysis, Data Analysis

Experience

1. Marketing Activation & Gtm

   Accenture Song

   Jan 2023 — Present

   For organizations to be relevant to the changing needs of customers while driving real growth through change, they must rethink the role of the marketer: from planning experiences to operating them; from managing capabilities to building them; from collaborating with partners to orchestrating them. My team works with clients as a hands-on partner to execute—and drive results—today while simultaneously transforming their marketing organization, operations and creative. We help clients develop the right strategy, enable the right technology mix and adapt to an agile operating model that powers an end-to-end brand experience to accelerate growth.

Education

• University of Florida

  Bachelor of Applied Science (B.A.Sc.), Advertising

  2010 — 2014

Skills

• Advertising
• Campaign Management
• Campaign Strategy Development
• Cross Promotions
• Integrated Marketing
• Social Media
• Communication
• Teamwork
• Indesign
• Photoshop
• Adobe Illustrator
• Microsoft Office
• Public Speaking
• Logo Design
• Press Releases
• Budgets
• Event Planning
• Marketing
• Sales
• Point of Purchase
• Digital Advertising
• Sponsorship Activation
• Social Media Marketing
• Team Leadership
• Social Networking