Lauren Hamer
Digital Marketing Manager at Delaware North - Influencer Partnerships
- Role
- Digital Marketing Manager at Delaware North
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Lauren Hamer
Marketing & Public Relations professional with a passion for storytelling offering 11…
Experience
Digital Marketing Manager
Nov 2022 — Present
Enterprise Wide • Enterprise resource on overarching best organic social media practices to the entirety of Delaware North• Influencer marketing expert, authoring standard operating procedures manual on launching successful influencer campaigns and maintaining an \"always on\" strategy to all subsidiaries • Stays updated with the latest digital marketing trends and tools, ensuring Delaware North remains at the forefront of digital marketing innovation• Provides ad hoc multi-tiered pitch lists of potential influencer partners for desired target markets Subsidiary Specific: Patina Restaurant Group (PRG)• Leads organic social media strategy for Patina Restaurant Group’s 27 restaurants across the country • Governance of 54 social channels for PRG• Acts as an operations conduit and manages subsidiary-wide campaigns for 9 business units • Oversees relationships with 6 external agencies, ensuring they deliver maximum value and align with the subsidiary’s brand values and performance standards• Manages content calendars for Orlando, New York City, and Los Angeles regions• Writes creative briefs, including campaign goals and strategic messaging for subsidiary-wide campaigns• Produces combined monthly reports for all agencies to compare qualitative and quantitative data performance
Education
Stetson University
Bachelor of Arts (B.A.)
2011 — 2015
Fachhochschule Kufstein University of Applied Sciences Tyrol
Bachelor of Arts (B.A.)
2014 — 2014
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