Lauren Guss

About Lauren Guss

I’m an experienced marketing executive with 16+ years in digital, social, content and experiential marketing. I’ve launched ground-breaking experiences for major US and Global brands that have cultivated community and driven business impact through monetization and loyalty. My superpower is my ability to zoom in and out at lightning speed, steering the finer details while maintaining the overall strategy. Whether it is a major viral moment (Lizzo’s latest Album launch), a significant cultural impact (BravoCon) or leveraging IP into a scalable and monetizable experience (The Squid Games Experience), I pride myself on the endurance and patience required to lead large cross-functional teams through complex projects and ultimately seeing fans and communities create lasting memories as a product of our work.

Experience

1. Founding Member

   Chief

   Dec 2019 — Present

   Chief is a private network designed specifically for women leaders — rising VP level through CEO — to strengthen their experience in the C-suite, cross-pollinate power across industries, and effect change from the top-down. Co-founders Carolyn Childers and Lindsay Kaplan launched Chief in 2019 to drive more women to the top and keep them there. Recognized as one of Fast Company’s Most Innovative Companies of 2021, Chief membership is made up of over of the most influential senior leaders in the United States representing 2,500 companies. Chief currently offers membership in New York, Los Angeles, Chicago, Boston, San Francisco, and Washington DC. To learn more or apply to join, visit chief.com

Education

• Emory University - Goizueta Business School

  BBA, Marketing

• Auburn University

  Business Administration, Marketing