Lauren Guidotti
Director of Marketing and Communications, Indycar Grand Prix of Arlington @Penske Entertainment Corp
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WORK HISTORY
Director of Marketing and Communications, Indycar Grand Prix of Arlington @Penske Entertainment Corp
Indianapolis, IN, US
Leading all marketing and communications strategy for the inaugural INDYCAR Grand Prix of Arlington, INDYCAR’s newest marquee event in partnership with the Dallas Cowboys and REV Entertainment (parent company of the Texas Rangers). Responsible for driving fan engagement, ticket sales, and partner visibility through integrated marketing campaigns, media relations, digital strategy, and on-site activations.
EDUCATION
Indiana University Indianapolis
Bachelor of Arts, Communication Studies
SKILLS
ABOUT LAUREN GUIDOTTI
Communications & marketing leader with 10+ years of experience driving visibility, fan engagement, and partner value across premier sporting events. Currently serving as Director of Marketing & Communications for the Grand Prix of Arlington with Penske Entertainment, leading strategy for INDYCAR’s newest race in partnership with the Dallas Cowboys and REV Entertainment. What I bring- Proven expertise in communications, marketing strategy, and event storytelling - Experience leading campaigns for world-class events, including the Indianapolis 500 and market-expansion races - Strength in building cross-functional alignment with corporate, media, and community partners - A balance of big-picture vision and hands-on execution Beyond work- Active member of WISE Indy (Women in Sports and Events), with a focus on mentoring and developing young talent - Contributor to major events that elevate Indianapolis on the national stage (most recently NBA and WNBA All-Star, and Men\'s Final Four)- Passionate about advancing the sport of racing to new fans around the globe Always energized by opportunities to connect people to experiences that matter—whether through storytelling, community engagement, or bringing new events to life
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