Lauren Catalano

Experience

1. Senior Digital Marketing Operations Manager

   Motorola Solutions

   Mar 2022 — Present

   I lead digital marketing operations for Motorola’s Video Security & Access Control business, optimizing HubSpot CRM, managing inbound lead infrastructure, and enabling scalable, data-driven marketing across global teams. I focus on creating streamlined workflows and systems that keep operations running smoothly, while bringing creativity to campaigns and staying closely connected to our products, initiatives, and the market. By mentoring my team and adapting quickly in an ever-evolving industry, I help drive measurable impact for both marketing and sales. Promoted in 2023 to manage and mentor a team of email and marketing operations specialists-HubSpot CRM & Integrations: Manage HubSpot optimization, workflows, forms, emails, landing pages, and Salesforce integrations, while training teams and implementing best practices. Consolidated 4+ brands into a unified CRM and inbound engine, streamlining lead management and campaign execution-Inbound Lead Infrastructure & Sales Automation: Own multi-brand lead routing and data hygiene, and automate delivery of re-engaged or priority leads to SDRs, providing actionable hit lists for timely follow-up. Built the automated lead routing system used for three VS & A brand websites-Email Campaigns & Nurture Funnels: Run end-to-end lead generation and drip campaigns, creating, monitoring, and optimizing 10+ nurture funnels for marketing-qualified leads, driving engagement and conversion. Enhanced campaign visibility with reporting tools, trackers, and automated sequences-Special Projects & Migrations: Lead platform migrations, data initiatives, and integration enhancements; managed CRM migrations from acquired brands, ensuring data integrity and continuity-Global Marketing & Brand Support: Expand reach through multilingual website localizations and nurture campaigns, manage rebrands, partner communications, and strategic campaigns.

Education

• Elon University

  Bachelor's degree, Policy Studies, Minors in Business Administration and Sport & Event Management

  2012 — 2016

Skills

• Social Media Communications
• Success Driven
• Goal Oriented
• Technical Recruiting
• Salesforce.com
• Communication
• Work Well Independently
• Event Management
• Linkedin Marketing
• Collaborative Problem Solving
• Event Planning
• Advertising
• Public Speaking
• Moodle
• Academic Tutoring
• Social Media Outreach
• Email Marketing
• Hootsuite
• Text Editing
• Teamwork
• Microsoft Word
• Social Networking
• Microsoft Excel
• Powerpoint
• Email Marketing Software
• Indesign
• Sourcing
• Lead Generation
• Microsoft Office
• Social Media
• Communication Skills
• Sharepoint
• Microsoft Powerpoint
• Leadership
• Linkedin Recruiter
• Professional Services
• Facebook
• Customer Service