Lauren Gaston

About Lauren Gaston

I develop immersive, multi-channel brand marketing campaigns that spark cultural conversation, deepen audience connection, and drive measurable impact. With expertise in brand strategy, partnerships, experiential activations, and performance analysis, I’ve led high-impact initiatives for household-name brands, delivering results across live events, digital, and social platforms.

Experience

1. Brand Marketing & Consumer Engagement

   NBCUniversal

   Jun 2022 — Present

   Lead the development and execution of integrated 360 marketing campaigns across linear, digital, partnerships, and experiential channels, ensuring alignment with brand objectives and consistent messaging across all touchpoints- Lead full lifecycle marketing for series launches and in-season campaigns, including strategic planning, creativedevelopment, execution, and performance optimization- Own ongoing analysis of audience performance, awareness, and intent using proprietary analytics platforms, tracking consumption across live, DVR, delayed, and streaming behaviors to inform optimization- Partner closely with Research and Consumer Insights teams to assess trends, evaluate performance versus benchmarks, and adjust tactics to drive sustained week-over-week engagement- Build and manage strategic brand partnerships and experiential activations designed to deepen engagement with high-value audiences and drive conversions- Partner cross-functionally with teams across Social, PR, Influencer, Product, Creative, Digital, and Legal to deliver unified campaign messaging and execution- Analyze performance metrics and audience data across linear and streaming to optimize campaign strategy and inform future creative decisions- Oversee campaign budgets and timelines, managing vendor communications, invoicing, and team resourcing.

Education

• University of Missouri-Columbia

  Bachelor's of Science, Hospitality Management--Conference & Events

  2014 — 2018