Lauren F.
Category Manager, eCommerce at Ferrara
- Role
- Category Manager, Ecommerce at Ferrara
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Lauren F.
Utilize consumer insight and scan data to both tell a story and create an argumentWork closely with Kroger Produce, Natural and Grocery Management to develop planograms both individually and as a member of category review teamsResearch product assortments by analyzing individual, line and category performances to make recommendations to Kroger Category ManagementChart pricing histories and recommend promotional strategy based on prior trendingCreate reporting tools to evaluate promotions, planograms and monitor brand and category performanceRetail Project Management for Key Kroger Accounts from organization of the project, leading implementation, execution and presentation of the results
Experience
Category Manager, Ecommerce
Jun 2022 — Present
Education
Boise State University
BBA, Marketing
2007 — 2010
Skills
- Leadership
- Account Management
- Pricing
- Microsoft Office
- Sales
- Dunnhumby
- Training
- Competitive Analysis
- Consumer Insights
- Consumer Products
- Marketing Strategy
- Sales Management
- Marketing
- Microsoft Word
- Retail Project Management
- Market6
- Customer Service
- Data Analysis
- Promotional Analysis
- Social Media Marketing
- Microsoft Excel
- Nielsen
- Management
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